“I have known Crystal for over 15 years, and from the beginning, it was evident she operates at an elevated standard. Her professionalism, strategic insight, and refined approach consistently set her apart.

Crystal doesn’t simply execute—she aligns with your vision and elevates it. She creates a seamless, high-level experience grounded in integrity, precision, and results.

Through Excelsior PR, she continues to exceed expectations. I look forward to many more successful ventures together.

Shell Dailey

“Crystal has been a cornerstone of Dailey Training International since 2012, serving as our official PR Director with professionalism, calm leadership, and a true “get it done” mindset. She communicates our mission—blending elite training with world-class travel—with clarity, confidence, and authenticity.

Whether managing media, supporting events, or overseeing communications for major programs, Crystal is detail-oriented, responsive, and steady under pressure. Her ability to protect and elevate our brand while delivering a first-class experience is unmatched.

After more than a decade, I can confidently say DTI is stronger because of her dedication, excellence, and heart.

Eric Dailey,