“I’ve always been a visionary, seeing things complete and flourishing before they come to be,Whether through art, service, or storytelling, I’ve followed the call to build what matters, things that connect, carry meaning, and make people feel that their story is unique”

My path hasn’t been linear, it’s been lived. Full of pivots, purpose, and quiet resilience. At 24, I became a living kidney donor. Not for applause, but because it felt aligned. That moment changed both our lives and shaped how I move through the world: rooted in meaning, grounded in connection, and committed to legacy. I began my career in beauty and wellness-hands-on, heart-first work. I opened my own humble skincare studio, and later leading multimillion-dollar clinics in New York and Florida. I was building brands before I even realized it. But even then, beneath every treatment and consultation, I was listening for something deeper: the story behind the person. Because I never just saw clients. I saw people. And people carry stories that deserve to be heard. That passion for depth and narrative eventually pulled me into brand strategy, media, creative direction, and community work. The same instincts that once guided my hands now guide my heart through Excelsior PR, where I help founders, artists, and visionaries express their voice, clarify their message, and share their purpose with the world. When I’m not building brands, I’m painting what I can’t say. I love to walk national galleries, specifically in NYC,DC, and FL for inspiration, not influence. I write poetry to remember who I am and journal to stay connected to the woman I’ve been and the one I’m still becoming. Creating has never been a side project, it’s survival. It’s how I process what I’ve lived and hold space for others to do the same. I don’t separate who I am from what I do.

My life is the brand, not the curated version, but the real one. The one shaped by giving, grieving, rebuilding, rising. The one that found beauty - CeCe

Ever Upward